Before you start looking into marketing strategies or designing a business plan, you need to settle on the right name for your personal trainer business. It’s the first step in creating an identity that resonates with your clients and sets the tone for your brand.
Whether you’re aiming for something that embodies strength and transformation or prefer a name that's sleek and professional, this guide will steer you through the ideation process. Use it to craft a well-thought-out name that will position your business for success and help you stand out in a crowded market.
What We’ll Cover
Before settling on a name, take a look at what’s already out there. Identify the personal training business names in your area of specialism and analyse their names. Understanding what works in your market is a starting point for differentiation. Your aim should be a name that captures the essence of your brand while standing out from the rest.
When you look at your competition, ask yourself questions like: What trends do you notice? Are they using power words, personal names, or words that reference their niche?
Do you specialise in women’s health and training? Or are you known for delivering transformations?
Considering your speciality and what makes you different in this crowded market is a good place to start when thinking of ideas for your personal training business name.
What are other PT's in your area naming their businesses?
Examine how businesses in your area use their names for market appeal and client retention.
What emotions or values do these names evoke?
For example, using words like ‘fitness’ or ‘wellness’ evoke very different feelings. ‘Fitness’ has more energy, and implies a more active approach to working with clients. Whereas 'wellness’ alludes to a softer, more holistic approach to your work.
Take inspiration from the effective strategies other personal trainers are using while ensuring your own business name has a unique flair.
Looking at other PT's will also help you understand what you like, and more importantly, what you don’t like!
Your target audience is also important to consider when crafting a memorable name. For instance, if you want to work with bodybuilders, a strong and evocative name should resonate well with your clientele.
A great example of this is The Muscle Doc (Dr. Jordan Shallow). This name explicitly describes what his niche is and where his expertise lie. It’s short, punchy, descriptive and crafted around his target audience.
Follow this model and align your business name with the expectations and aspirations of your audience, creating an instant connection.
Start with words that encapsulate your brand’s values and services, then explore their synonyms and related concepts. Don’t shy away from being creative – think about how these words make you feel and the imagery they conjure.
If your business and niche is about athletic performance, think about how to use those words within your brand name. Alternatively, if it’s a softer more holistic approach, think about words like ‘wellness’ or ‘coach’.
Other examples for word associations can be words like ‘peak’, ‘pinnacle’, or ‘summit’ - all of these imply reaching the top of one's fitness goals.
Deciding between a personal name and a distinct business name is crucial. Using your own name can build a personal connection and trust. The biggest accounts across social media aren’t brands, they are people.
On the other hand, a business name can offer scalability and a clear niche focus. Weigh the long-term vision of your brand against the immediate impact of a personal touch.
These also don’t have to be separate, a good example is one of our members, Jools Newson Performance. This is a combination of his name and a word that clearly describes what his type of personal training will deliver.
Sometimes, the right business name comes to you when you’re not even trying to think of one. Visual stimulation – like browsing fitness magazines or imagery – can spark ideas. It’s not just about the words but the story and imagery they evoke.
Get yourself on Pinterest, or use the Instagram explore page to search key hashtags that will provide more visuals that could prompt ideas.
To avoid potential pitfalls, steer clear of generic or overused names that might blend into the background. Avoid names like:
- Ultimate Personal Training
- Top Coach
- The London PT
Verify that your chosen name isn’t already trademarked or in use, and aim for something memorable and easy to spell.
The business name you come up with should be unique and tailored to your brand. But to help get you thinking, we’ve included some ideas for different types of PT business names below.
Using your name
If your name was ‘Emily Smith’ for example (a name randomly generated thanks to ChatGPT), then here are some ideas as to how you could use that as a starting point:
- ESPT (Emily Smith Personal Training)
- Smith PT
- ES Performance
- Wellness with Emily
- ES Fitness
- Training by Em
- Stronger with Emily
Creating a brand-led name
If you’d prefer your business name to be less personal and more brand-led, here are some examples:
- London Burn
- Iron Athletic Co.
- PulsePoint Training
- Velocity Fitness
If you are more of a generalist and your target audience is people looking for ‘general training’, here are some personal training business names that could convey that:
- New Horizon Wellness
- Elevate Fit Tactics
- CoreGrowth Coaches
If you specialise in weight training, make this clear to your audience through your brand name to form an instant connection.
Here are some personal training business names ideas for those looking to be specific around the niche of weight training:
- Heavy Lift Heroes
- Muscle Forge Mastery
- Titan Tone Techniques
Join the UNTIL community
Embarking on the journey of establishing your personal training business begins with a name – a name that encapsulates your ethos, your mission, and your vision for the future. As you start to think of inspiring ideas, remember that you’re not alone.
UNTIL brings together some of the top professionals across the personal training community and connects you with a network of professionals who can offer feedback, inspiration, and support. Train your clients in premium gym spaces with the very best equipment and surround yourself with like-minded, ambitious, health and wellness professionals who will drive you forwards.
We even provide support to help you market yourself and grow your business.
Apply to join now.