For small businesses, the name of the game is to get noticed.
But that’s easier said than done when there are 5.5 million small businesses in the UK. That’s a lot of competition. And a lot of work to make your startup stand out from the crowd.
But that’s where networking can help.
Networking lets you connect with potential customers and partners. Because when you have friends in the industry, you can support one another, learn from one another, and build the relationships you need to grow your business.
In order to network effectively, you need to put yourself in the right places. And be in those places on a regular basis.
Enter: Until. With two central London facilities in Soho and Liverpool Street, you can run your business at the same time as connecting with other health and wellness professionals.
4 reasons to start networking
Starting your own business can be lonely. It takes time, energy and determination to make any business a success. But by surrounding yourself with likeminded people, you will find you can move forward together.
Here are four networking benefits for you and your business.
1 Connect with partners
There’s no doubt networking will open up opportunities. The question is what shape or form these opportunities will take. Whatever you need to grow your business, the right person is out there. Networking enables you to meet them and find out how they could help.
2 Find new clients
Networking lets you get your business in front of potential customers; those who might not otherwise know about you and your offering. It may be the customers themselves. Or more likely, people who know people who could benefit from your services.
3 Raise awareness
Being visible and getting noticed are key advantages to networking. The more people get to know you, the more you’re able to build your reputation and raise your profile. If you’re after leads and referrals, show others you are knowledgeable, reliable and supportive. Boost your brand and build a buzz and people will want to do business with you.
4 Stay up to date with new trends
As an industry professional, it’s important to keep up with the latest technology and trends. This is crucial whatever business you are in, especially for small businesses. Knowing what’s happening in your industry lets you adjust your business accordingly. Building a network means you can tap into inside information, learn from others, and get an edge over the competition.
How to get the most out of networking
Networking not your thing?
Don’t worry. It just takes a bit of practice. According to the Federation of Small Businesses (FSB), there are ways you can make the most of every opportunity:
- Have a strategy – work out what it is you want to achieve. New skills, new contacts, new referrals, or all three?
- Master your elevator pitch – a few short sentences about who you are, what you do and the impact you can bring.
- Push yourself – try to move out of your comfort zone by looking out for new people and not just sticking with those you already know.
- Make sure you listen – take an interest in others and find out their goals, interests and aspirations.
- Know your networking etiquette – find a way to remember people’s names, keep your body language open and welcoming, and be memorable for all the right reasons.
Until: Join our supportive community
At Until, every day is a networking day.
We help freelance health, fitness and wellbeing professionals grow faster and smarter. Not only do you get access to London’s best facilities and business support services, you also become part of a thriving community.
Whether you train, coach or treat clients, we can help you scale your business, expand your skills and connect with likeminded people
Are you ready to take your business to the next level? Join the Until community today.