Physiotherapy Business Plan: Examples & Template

Whether you're a physiotherapist just starting your own clinic journey or an experienced physio looking for a rebrand, business plans are crucial. They cover all bases, from planning your finances to discovering new niches. We'll tell you all you need to know.

Written by
Alex Pellew
Published on
April 30, 2024

Physiotherapy business plan: examples & template

Are you ready to take your physiotherapy practice to the next level? We're diving into a crucial topic today: business plans. Whether you're just starting out or you've been in the game for a while, a solid business plan is like a roadmap for success. It's all about setting clear goals, understanding your market, and making smart decisions to grow your practice. Let’s unpack why a business plan is an essential tool for every physiotherapist opening a practice.

What we’ll cover

  • How to write a physiotherapy business plan
  • Why do I need a business plan as a physiotherapist?
  • Join the UNTIL community

How to write a physiotherapy business plan

Don’t be daunted by the thought of writing your physiotherapy business plan – we’ve rounded up everything you need to include to give you a headstart. Follow these steps to get a clear idea of what your physiotherapy business plan template should look like.

Business outline

Take it back to basics and start by outlining your business. This should include details like:

  • The product or service you offer (what kind of physiotherapy do you offer?)
  • Your target demographic or clientele
  • Branding
  • Names of the owners or directors
  • Your mission statement (why your organisation exists)

Company description

Now it’s time to go into more detail about your company.

Here, you might want to mention your location, any specialisations, notable achievements and milestones for the business or you, the owner.

You could also include any competitive advantages that you believe sets your business apart. This section is the perfect place to talk about your strengths – maybe you’re the only physiotherapist in your city who specialises in geriatric physiotherapy, for example.

Market analysis

The next stage of your business plan for a physiotherapy clinic is market analysis. This is a detailed assessment of your business's target market and the competitive landscape within the industry in which you operate. You need to show that there’s a gap in the market that you have the ability to fill.

Here are some topics you should think about covering in your market analysis:

  • Competitors

Who are you competing against? What are their strengths and weaknesses? Think about how their market share compares to yours and how potential buyers might perceive their offering versus yours. Take a look at your competitors’ online presence and their online reviews to help with this.

  • Local market

Deep dive into the environment you’re competing in. Do you know the size of the industry you’re targeting and the growth rate over the last year or so? Make sure you’re aware of any trends affecting the industry that could have an impact on your own success.

  • Customers

Gather a list of demographics to identify your target market. This could include age, income range, geographic location, occupation – the more you know, the better you’ll understand your potential buyers and what they’re looking for. It’s also a good idea to think about their buying motivations and likelihood of purchasing from you.

  • Potential niches

Identifying a solid market niche in your physiotherapy business plan will help to ensure that specific customers buy from your business instead of the competition. Analyse your target audience, identify any gaps in the marketplace and map out a plan to exploit these to give your practice a competitive edge.

Services and costs

This section of your physiotherapy business plan involves outlining what services you offer and how these work as revenue streams. Explain how your services benefit customers, for example, perhaps by helping patients to walk again after a serious injury, or providing rehabilitation after a heart attack. You should also include any research and development you’re doing here, if applicable.

Why do I need a business plan as a physiotherapist?

Setting out without a business plan for a physiotherapy clinic is a bit like heading out for a hike with no map or idea of where you’re going. A clear business plan helps to keep you on the straight and narrow by identifying where you want your physiotherapy to go and which steps you need to take to achieve that goal. It can help you solve problems and make decisions that are vital for success.

But it’s not just about keeping you in check. There are a number of other reasons why it’s essential to have a business plan as a physiotherapist:

Prove that your idea is viable

Before you’ve got your physiotherapy practice off the ground, completing a business plan will help you understand if your business is likely to be successful. Through market, competitor and customer analysis, you’ll find out what USP you bring to your target market. One of the goals of a business plan is to prove to everyone, including investors and customers, that your practice is worthy.

Understand your finances

A business plan can help you lay out financial projections, like estimated start-up and operating costs, a profit and loss forecast, revenue streams, a break-even analysis and a cash flow statement. Ultimately, your business plan won’t achieve its aim without financial statements detailing the money coming in and out of your business.

Reduce risk down the line

Starting your own physiotherapy practice naturally comes with some risks, such as a lack of capital or market need. The purpose of a business plan is to open your eyes to potential risks that your business could face so you can be prepared.

For instance, not having enough money is a common reason why businesses fail, so make sure you’ve fully thought through how you plan to generate revenue in different scenarios. Make sure you incorporate a contingency plan that identifies potential risks and how you would respond to them if they were to arise.

Ready to get started? Download your physiotherapy business plan template from UNTIL.

Join the UNTIL Community

Now you know what to include in your business plan, you’re all set to put pen to paper with your own template. Remember, it might seem like a challenging task, but getting it right early on is key to achieving positive results later on.

Put your business plan into action by joining UNTIL, the provider of industry-leading flexible facilities for physiotherapists. Complete with treatment rooms, the latest recovery technology and luxurious spa rooms, UNTIL is the perfect place to grow your business. Apply now to book rooms from just £23.33 an hour.