Without a website, you risk missing out on attracting new clients and growing your business to its full potential. The good news is that it can be quick, easy and not very expensive to set one up.
While you may need support from a professional to build a more complex site, most personal trainers will be able to set up a basic website themselves that does all they need it to do. Follow our step by step guide to get started setting up your personal trainer website.
What We'll Cover
Before diving into building a website you need to secure your unique domain name, which is the address that people will type in to find you on the web. Once you've chosen a domain name it isn't advisable to change it (unless you absolutely have to), so choose carefully. It should represent your brand and identify, but also be easy to find and promote.
Often, your domain name will be your business name or a close alternative - aim for something succinct that will be easy for people to remember. If the .com version isn’t available for the name you want, you could try to see if a different extension is, such as .co.uk or even .fitness or .training.
Early registration is essential to secure the name that you want, and you can do this through popular domain registrars such as:
There are plenty of other domain registrars out there too. Some offer specific deals for new customers, and some registrars offer domain and hosting services bundled together at a discounted rate. So it’s worth searching around first to find the right deal for you. When comparing prices, always check the renewal price too, since you'll need to continuously renew your domain name to retain ownership of it.
Hosting is where your website lives on the internet. It’s important to find a reliable hosting provider, as this will affect how customers can access your site. Some popular hosting providers include:
But there are plenty of others too, so it's worth shopping around.
Again, with many hosting providers you can register your domain name with them too - so you might want to address step 1 and step 2 all in one go, with the same provider.
When looking for a good website host consider fast loading speed, high up-time and their reputation for customer service. If things go wrong you want to know that they have technical support available for you to reach out to.
A CMS (content management system), or website builder, simplifies the process of building a website, especially for beginners. Many of them are designed for people to be able to build websites without highly technical knowledge, such as coding.
Typically, within your CMS you’ll choose a pre-made template to work with and then you’ll be able to customise things such as the colour scheme, images and content across all of the pages. You’ll need to spend a little bit of time learning how to use whichever platform you choose, though this will be nothing compared to learning how to code and build your website from scratch.
Here are some popular website builders that you can get started with:
Consider your needs and whether you want a pre-built template or a completely custom design. If it’s the latter, you might want to consult the services of a freelance web developer or web design agency.
Once you’ve got a template ready to work with, start building up the content on your site by creating key pages. The pages you choose to build on your website will depend on what you need to display, though these are a good place to start:
- Introduction: A brief welcome and introduction to yourself
- Hero Image/Video: A visually appealing image or video showcasing you in action or clients achieving fitness goals.
- Call-to-Action (CTA): Encourage visitors to explore services, learn more about you, or contact for inquiries.
- List of Services: Clearly outline the types of training or fitness programs you offer. If you offer different services, you might want to have separate pages for each.
- Benefits: Explain the benefits of each service and how it can help clients achieve their fitness goals.
- Packages and Pricing: Provide information on different packages and pricing plans.
- Your Story: Share your background, experience, and passion for fitness.
- Qualifications and Certifications: Highlight relevant certifications, education, and any notable achievements.
- Philosophy: Describe your approach to fitness and training.
- Contact Information: Include a contact form, email address, phone number, and location (if applicable).
- Social Media Links: Connect visitors to your social media profiles to offer them another way to get in touch.
- Fitness Tips: Share valuable fitness tips, workout routines, and nutrition advice.
- Client Success Stories: Feature success stories and testimonials from satisfied clients.
- News in the Fitness Industry: Share insights on the latest trends, research, or news in the fitness world.
Building your website is just the beginning. The next step is to get traffic to it, which you can achieve by promoting your website through various channels:
- Include a link to your website on all of your social media channels, in your bio and within posts where relevant.
- In your social media posts focus on visual content showcasing workout routines, client transformations, and health tips. Engage with your audience by asking questions, running polls, and sharing success stories. Consistency is key, so post regularly and use relevant hashtags. This will help you win new personal training clients and keep your current clients motivated.
- Optimise your website with relevant keywords like "personal training," "fitness coach," etc. Create quality content such as blog posts, videos, and client testimonials. Build backlinks from reputable fitness websites and directories.
- Create a Google Business Profile (Google Maps listing) and populate this with information about your business such as your name, address, phone number and website link. This will help you to show up in local searches.
- Use targeted ads on platforms like Google Ads and social media, such as Facebook, Instagram and Tik Tok. Create compelling ad copy with a strong call-to-action. Target specific demographics, locations, and interests to reach your ideal clients. Monitor and adjust your campaigns based on performance.
Word of Mouth
- Encourage satisfied clients to leave reviews on your website, Google Business Profile, and other relevant platforms. Offer referral incentives to existing clients who bring in new business. Networking with other fitness professionals can also lead to word-of-mouth referrals.
- Business cards may seem old-fashioned, but they're still effective. Ensure your cards are visually appealing, with your name, contact information, and a brief tagline. Include a QR code linking to your website or social media for easy access to more information.
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